Monthly Archives: July 2014

jonathan cronstedt, empower network

Discovery and Adventure Await at Our Orlando Conference

Whether you love them or hate them, they’re a necessity for many industries. It remains the best way to gather like-minded individuals in one place for a singular purpose.

Conferences are no longer just an excuse to get away from the office or family for a few days of goofing off and misbehaving. Sure, they are fun, but they are also designed for those who are focused on their future and driven to succeed. Conferences provide a terrific opportunity to grow businesses, giving attendees the ability to collect new ideas, stay on top of the latest trends, exchange information and re-energize for the next year.

In the world of affiliate marketing, attending conferences is crucial; the benefits far outweigh any concerns you may have about your lack of schmoozing skills, or time spent away from your computer.

No matter what field or industry you’re in, there is likely to be at least one conference a year that would prove helpful to you and your growing business. Perhaps you’ve seen the announcements and read the agendas but still don’t know if they’re worth the effort. Here are a few tips to help you get the maximum benefit and make the most of it:

  • Map out your own schedule prior to the event. You may not be able to attend every planned event, but you can sit in on those that you feel would best help you achieve your individual goals. Most importantly, decide what you want to accomplish and make sure you have enough time to do it.
  • Make an effort to personally meet key people who might help you advance your professional objectives. If you can get a list of attendees or vendors beforehand, that’s great. But even if you can’t, it is still possible to introduce yourself and make the right connections. After all, you might not get another chance to have all these people in one location.
  • Come with a list of questions you want answered. In business, especially affiliate marketing and online endeavors, it’s easy to get a bit too comfortable in your own little bubble, but everyone needs new information and ideas in order to grow.

How Empower Network does it

This year, Empower Network has chosen Orlando, Florida, to corral our 5,000 attendees and affiliates for three days of training and business-building. Why did we choose Orlando? The event and the location cannot be missed. Orlando has much to offer for our conference, including supplemental incentives like area attractions, entertainment and dining options. We want our affiliates to better themselves and enjoy their time while attending these events, and Orlando is the perfect place to achieve both.

When most people think of Orlando, images of Sea World, Universal Studios or the Magic Kingdom typically come to mind. Now, you may have to add Empower Network to that list as we invade the city for our last quarterly conference in October 2014.

However, our event won’t be just hotel rooms, banquet halls and breakfast buffets. In addition to dynamic speakers and tools for leadership, we will also be donating time to a local charity.

Do you attend conferences and attain value from them, or do you believe they’re a waste of time? Let me know about your best and worst experiences. Maybe I’ll see you at the next conference.

Jonathan Cronstedt

Jonathan Cronstedt is the CEO of the Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.

Jonathan Cronstedt, Blog, Empower Network

Why Your Company Should Blog?

By Eli

Many companies have already discovered the benefits of blogging. Blogging is a proven, cost-effective marketing tool. Providing informative and unique blog posts about your company keeps current customers engaged, and helps attract new clientele. However, for blogging to be effective, it must be done in a thoughtful and consistent manner. The following list gives tips to help your company create a blog, or improve an existing one.

1. Blog About Your Company’s History

Most customers want to feel they know something about the company they are selecting. Blogging about the beginning stages of your company (and how it evolved to present day) helps customers relate to your company and understand what your company and its culture is all about. When making purchases, customers are likely to go with what they know. Give them something interesting to know and remember.

2. Blog About Your People

In relation to the previous topic, you should also introduce customers to your key employees and leaders. Customers like knowing about the company, and they also like knowing who runs it. Profiles and interviews with staff members establishes customer trust and confidence.

3. Blogging About Products and Services

Most people nowadays do an internet search before buying something and selecting a provider. Jonathan Cronstedt, CEO of Empower Network, suggests having consistent, high quality blogs about your offerings which may show up in customer generated search results. This will allow you to have the “first stab” at a prospective client and leave a lasting impression. Furthermore, clients who see that your business has taken the time to thoroughly explain its product will give it more credibility.

4. Informing About the Industry as a Whole

People looking for your services are likely interested your business, and also the industry as a whole. Potential customers want to see that you truly understand your own industry as an expert would. They also want to know where your company fits in the bigger picture.

5. Blogs on Community Involvement

Many customers like to see that their favorite business give something back to the community. In the opinion of Jonathan Cronstedt, a company which contributes to the community earns the respect and trust of customers. You can score major points by discussing your community service projects, donation events, and contributions towards local school and youth sports programs.

6. Guest Blog Appearances

Your blogging efforts don’t have to be concentrated on your own website. You can reach out to other complementary businesses in your area to write for them. For example, a car detailer might blog on the site of a local car dealer. This increases your exposure in the community and shows you are trustworthy in the eyes of other business owners.

7. Involvement in Social Causes

Aside from informing about you community service involvement, you might also blog about social causes you support. Maybe you already support National Cancer Prevention Month. Let people know how you contribute. As Jonathan Cronstedt proposes, you might even advertise special offers during this particular month to attract additional business.

8. Offers and Specials

Some people may no longer go through the newspaper to look for coupons and other discounts. Take advantage of this by posting specials in your own blog. Searches for discounts are popular and may drive more traffic to your site.

9. Special Events

If your business is involved in a special event, such as a well-known convention, tell people about it. Summarize interesting aspects of the event, and discuss your involvement. Let people know how this will help your business grow and perfect its service.

10. Don’t Give Up

This last tip is not about a blog topic. Rather it is somewhat of a golden rule of blogging. To be successful in blogging, you must be consistent. It is recommended by Jonathan Cronstedt that you plan a workable schedule and stick to it. You want readers to know when they can get new information. Following through regularly instills confident in followers which will carry over to your products and services as well.

empower network jonathan cronstedt

Do you have what it takes to join the Club?

Abigail Van Buren once said, “If we could sell our experiences for what they cost us, we’d all be millionaires.” Of course, everyone knows it’s not that easy. To achieve a million dollars in commissions is extraordinary, which is why Empower Network created the Millionaire’s Club to recognize this remarkable milestone.

There are many millionaires and billionaires in this country. Some are born with money and others may be smart about investments. However, to actually earn more than one million dollars in commissions takes more than luck or chance; it requires determination and persistence.

Empower Network’s core commitments of online business

Empower Network started the Millionaire’s Club in July 2013 for members who earn more than $1 million in commissions as a way to recognize our dedicated affiliates and those who make a difference in our company and our industry. It launched with five members. These members achieved their success by following our core commitments. Among them:

  • Activate your payment processing system.
  • Blog every day.
  • Focus on marketing each day.
  • Use best practices to train new members.
  • Attend industry events.

Get started on your own million-dollar journey

Who wants to be a millionaire? What a silly name for a game show. The answer, of course, is everyone. Even current millionaires would not turn down another million dollars. The time for excuses is over, but getting started is the hardest part. Here are a few tips:

Develop your ideas.
If you don’t have one yet, it may help to think of problems that need solving or something you spend time doing that could be done better/faster, etc. Those who already have an idea can brainstorm how to make it profitable.

Research your market.
You need to be aware of how much competition is out there and where you can fit in. Additionally, it is important to know who your target audience is and whether there are enough of them to make it worth your time.

Determine your pricing structure.
In other words, calculate how many potential customers are out there, what they may be willing to spend on your idea and how much it should cost in order for you to make a better-than-decent profit.

Get off your butt and make it happen.
Dedicate a set amount of time (say one week) to turn off all distractions, adopt a won’t-let-anything-stop-you kind of attitude and focus on achieving your goal.

Don’t forget about Empower Network.
We have what you need to go from profitable ideas to actual profits. Empower Network deals with web, marketing and leadership tools for people looking to build businesses.

If you are reading this post right now, you have already taken the first step toward becoming a member of the Millionaire’s Club. Next, I want to hear from you. Tell me about your business ideas and we can discuss how you can use the web to take full control and grow your business, starting today.

Jonathan Cronstedt

Check out Empower Network’s Full Income Disclosure to help consumers make informed decisions. As the CEO of Empower Network, a leading affiliate marketing and direct sales company, Jonathan Cronstedt enjoys travel, spending time with his wife and red wine. Empower Network is helping tens of thousands enjoy the “Empowered Lifestyle.”

jonathan cronstedt 100,000 Homes Campaign

We helped to provide 100,000 homes – what did you do?

There are times when you do something nice for someone else with no expectation of personal thanks or gain, and it feels great. Companies should also strive for this feeling; to work not only on return on investment but also toward return on relationships through corporate social responsibility.

You should know that I practice what I preach. Last year, Empower Network donated a total of $17,500 to local affiliates of the 100,000 Homes Campaign in Anaheim, California; Dallas; Denver; and the District of Columbia during company events. We also donated $2,500 to the 100,000 Homes Campaign at an Orlando event. We are now pleased to announce that the 100,000 Homes Campaign achieved its goal of finding homes for 100,000 vulnerable and chronically homeless individuals and families. Here’s how your company can work on your own success story and, perhaps more critically, why you should:

The importance of corporate social responsibility

Henry Ford once said, “To do more for the world than the world does for you … that is success.” In business, we sometimes get so caught up in measuring achievement only with profitability that we often forget this.

Research has shown that approximately 90 percent of consumers expect the companies they trust with their hard-earned dollars to give back through charities and causes. More importantly, they want those companies to do a better job of publicizing those good deeds.

Social responsibility also provides a way to connect with customers. With so much competition, consumers can be choosier than ever, and today, many are selecting the companies and brands that meet their social responsibility expectations instead of those that don’t.

How you can be a good corporate citizen:

  • When making business decisions, consider the impact they will have on the surrounding community and the public at large. If it is negative, reconsider or research other methods to prevent leaving such a huge footprint that you wind up stomping on everyone.
  • Make corporate social responsibility a part of your company’s overall objectives and strategic plan, not just something you do once in a while or an empty gesture employed to deflect negative publicity.
  • Put your goals in writing and seek company-wide buy-in so that everyone from the top down knows what is expected and works to discover new ways to put it in action.
  • Find a cause that educates the public, solves problems and offers a realistic connection with your brand.
  • If you are already engaged with corporate social responsibility efforts, don’t be afraid to let your audiences know about it. You can even develop ways to get them involved, such as requesting input or feedback.

More about the 100,000 Homes Campaign

According to the National Alliance to End Homelessness’ “The State of Homelessness in America 2013” report, more than 630,000 people experienced homelessness in 2012. Federal estimates indicate nearly 100,000 of those are chronically homeless, meaning they have been homeless for an extended period of time and suffer from serious health conditions.

The Campaign, completed before the July 31 deadline, has more than 230 communities participating and will permanently house more than 101,000 homeless Americans, including 31,171 homeless veterans. Additionally, these efforts have saved taxpayers an estimated $1.3 billion since the Campaign’s launch in July 2010.

What has your company done for others this year? How about this month? If you need ideas for incorporating social responsibility into your overall company and marketing plans, contact me to discuss.

Jonathan Cronstedt

Jonathan Cronstedt is the CEO of the Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.

strengthen your team Jonathan Cronstedt

5 strategies to strengthen your team

All leaders hope for efficient teams. Strong teams deliver results while teams with low morale lag behind. Sometimes it seems like a mystery as to why some teams work and others fail. As CEO of Empower Network, and my previous positions with other companies I have seen teams that are exceptional, mediocre and need much improvement. Based on my experiences, I have some pointers that should help you and others strengthen your team.

Many people dread working on a team. Why?

Typically, their experiences with teams was anything but satisfying:

  • They end up doing an unfair share of the work.
  • They have difficulty communicating with colleagues.
  • Their bosses aren’t exactly thrilled with the end result.
  • They’re discouraged and unmotivated.

Luckily, there are some key strategies you can use to boost your team’s satisfaction and performance.

1. Define and communicate goals clearly.

You may think your goals are clear; you think about your goals daily, even at the end of the day when you’re trying to disconnect. But most likely, your team isn’t as aware.

It’s vital that you share your mission, vision and strategy with your team members. They are hungry to get the chance to invest themselves in the company’s future – people crave meaningful work.

Remember that even after you communicate your goals to your people, it’s important to remind them. Often.

2. Meet regularly.

This is crucial. Do you have regular staff meetings? Whether they are live or virtual, it’s beneficial to get everyone together. Not only will your people get to hear from you, but they’ll also have the opportunity to connect with their teammates.

Does everyone have access to the answers they need? Does everyone feel comfortable reaching out to leadership and colleagues? You’ll quickly find the answers to these questions when you meet with your team. If there are disconnects, you can correct them.

3. Explore roles and organization.

Chances are you have a diverse group of people with different strengths and personalities to manage. Understanding and leveraging these differences is the key to the success of your team.

Capitalize on who does what best. Once you are aware of who does what on your team, communicate these roles to your team members. Team members should know what their colleagues are working on and who they can direct their questions to. Foster collaboration.

4. Encourage accountability.

Without accountability, you will find team members playing the blame game, pointing fingers and making excuses for why a project failed. This results in a loss of trust between team members and leadership.

When expectations are clearly defined, accountability is the natural next step. It’s then fair to ask about project timelines and results. If everyone is aware of the commitments the team has made to a project, each team member should be able to work effectively to meet the goals.

5. Celebrate and reward success.

People flourish when they have the opportunity to succeed, especially when there is a chance for them to share in the fruits of their labor.

Define rewards for your team. They can be in the form of bonuses, time off, celebrations or other perks. While they aren’t imperative, these rewards can go a long way toward building the morale of your team.

Take the time to invest in your team. You will be sure to see ample return on it.

By Jonathan Cronstedt

Jonathan Cronstedt is the CEO of Empower Network, an affiliate company headquartered in St. Petersburg, Florida. A highly caffeinated businessman, he is enjoying traveling as well as his two passions of leadership and entrepreneurship. Connect with Jonathan on Twitter or on Facebook. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them.

mistakes bloggers make, SEO

4 Mistakes Bloggers Make

Blogging seems easy at first. Hey, even kids have blogs. There is a big difference between personal blogging and blogging for business. It is crucial for business writers to understand what drives readers to their posts. Jonathan Cronstedt is the CEO of the Empower Network, a leading affiliate marketing and direct sales company. Today, he’s addressing four common mistakes bloggers make.

Q: What do bloggers want most?

A: Your attention.

Bottom line, what bloggers most desire is for their posts to be read. For a writer, it’s not only about SEO and traffic. Writers want their writing to be read, not just scanned. Even better yet, they hope to stumble upon the holy grail of blogging: comments. They write, rewrite, proofread, post, and wait. Despite the grandest of intentions, many of the most well-meaning bloggers innocently make 4 common mistakes. Luckily, these mistakes are easy to fix.

1. Leading with a bland title.

A title is typically a writer’s only chance to get a reader engaged. If a title is vague and nonspecific, a reader may not see what they will gain from taking the time to read the post. The best blog titles are numbered lists, how to’s, reasons why, lessons learned, a command, or a provocative question.

2. Crafting posts that are basically large blocks of text.

One large paragraph feels overwhelming to a reader. It tells them they are going to have to be seriously alert and attentive if they intend to digest the post. They may even have to start and restart reading to get their head in the game. Readers stay engaged with numbered lists and bullet points. Short, concise sentences. Succinct, compelling points.

3. Not writing for humans.

Many bloggers cave under the pressure of writing for search engines. While SEO is important, it should never be placed above good, conversational copy.  People read articles that will teach them to either prevent pain or gain pleasure. Too many keywords and somebody is hitting the back button.

4. Ending without a call to action.

Without a proper ending, readers click away and go about their day. They usually don’t comment unless they are asked about themselves or their experiences. They need a call to action, a personal question.

How does your blogging need to change?

Best, Jonathan Cronstedt