Monthly Archives: February 2015

Dream big

Jonathan Cronstedt’s travel goals

Dreaming of the next big adventure

You could say that when I dream, I dream big. Anyone who knows me will tell you that Jonathan Cronstedt loves to travel, and I always feel like I’m planning my next big adventure or dreaming of where I’ll go next, especially when I’m traveling for me, as opposed to for Empower Network.

Last year, through traveling both for pleasure and in my capacity as CEO at Empower Network, I flew more than 225,000 miles. To tell the truth, I’m eager to increase that amount in 2015, especially as I look to visit and experience more and more places.

During a previous career transition, I had the ability to spend six weeks bouncing around Europe with a buddy. It was a fantastic experience, yet I felt like I wasn’t able to fully experience each place we visited, which brings me to my travel bucket list.

Jonathan Cronstedt’s travel bucket list

My ultimate goal (which is currently unfeasible) is to take a year off to spend one month in each of 12 different countries. As a foodie, I want to taste my way through each of these countries, which I believe is one of the best ways to experience any new place.

The ability to spend a full month in a country, in my opinion, allows you to enjoy the full experience. That way, you’re not running yourself ragged trying to see and do everything you can in just a week or a few days. It allows you to find some of those hidden gems that you might not have come across in only a short stay.

The 12 countries I want to visit and experience as fully as possible are:

France

Spain

Germany

Austria

Croatia

Thailand

Australia

South Africa

Brazil

United States (I would stay in New York)

Italy

Scandinavia (Sweden/Norway)

Cultural immersion is so important as you become a more culturally sound individual, which can allow you to add to your knowledge base and enhance your everyday experiences with others.

I’ve found that traveling allows me to better relate to people, which helps me out as the CEO of a company that reaches people from all walks of life. Traveling allows you to see things through another person’s eyes and experiences, and that can be an incredibly valuable tool.

What are some of the places and activities on your travel bucket list?

Best,

Jonathan Cronstedt

Las Vegas Skyline

Jonathan Cronstedt and Revolution: A blast off event

Empower Network positively impacts its community and its members

The latest Empower Network conference, Revolution, took us to sunny Las Vegas. Even if you’ve never been, you know there’s always something to do in Vegas. And in the midst of so many lights, shows and people, our Empower Network team members worked to do good and better themselves.

During the event, we made a donation to the ORION Foundation, which is a Southern Nevada-based nonprofit that assists people who are unable to afford the essentials of daily living while undergoing treatment for cancer. This disease takes from so many people; we wanted to give back so that those fighting cancer know that there are people in their corner.

Empower Network is a family, and we know that the little things can make a big difference. Recognizing the little things encourages our desire to “blast off.” More than this, Revolution brought the family together. It’s always fantastic to see our affiliates gathering to listen and share advice, encouragement and new ideas.

We’ve gotten a lot of positive feedback about having Neil Patel speak at the event. A number of people have come up to me and said, “Jonathan, I’m so glad I was at the Revolution event to hear you, Neil, Dave, Mars and everyone else speak. I’m so pumped!”

Revolution also gave us another opportunity to actively support not only ourselves but the community, too. Officials at the Las Vegas Convention and Visitors Authority told us that our 1,100 attendees had an estimated $1,089,000 local economic impact on the Las Vegas area.

I know that some people arrived early and some people stayed late, and that $1 million figure doesn’t even take that into account. I’m proud. Through our events, we are impacting people’s lives in positive ways.

One message to take away from the Vegas conference is to spread our vision of changing the world. Contributing to cancer research is only one way Empower Network attempts to continue that change.

Let’s plan to increase our positive impact in April as we head to Nashville.

Best,

Jonathan

 

Featured image credit: ThinkStock.com

travel tips

Jonathan Cronstedt’s travel favorites

Breaking down the travel experience

Anyone who knows me will tell you: Jonathan Cronstedt loves to travel!

Amenities are a large part of the travel experience. After 225,000 miles flown last year, both for pleasure and in my capacity as CEO at Empower Network, I know what amenities make a difference in making the best of any travel experience. That said, I also know which amenities are, quite frankly, more of a hassle than they’re worth.

I continually wait for someone to bring back true business class travel. Right now, even at the finest resorts, the business traveler is often only an afterthought – someone to be procured with points and not through a great experience. I love to travel; I spend much of my time doing it and I want to enjoy the whole travel experience, not just pieces. Here are some of the pieces that help add up to the whole:

Dining while traveling

I’m a self-proclaimed foodie and, in my opinion, the best airport food is at Bradley Terminal at LAX. From sushi to Chinese, burgers to steaks, when I’m traveling, I know that I’ll eat well when I’m at Bradley.

The other airport that I thoroughly enjoy is JFK. Why, you ask? Simply because JFK boasts a Shake Shack. I’ve literally changed flights just to be able to eat at the Shake Shack. It is one of my all-time favorite restaurants.

How to travel

I’ve previously shared my tips for stress-free traveling, which include packing light, among other things. I would spend hours – even days – waiting to check and pick up luggage if I checked my bags every trip I took.

One motto I live by when traveling: “Less is more.”

Hotel offerings

I frequently make the trip from the West Coast to the East Coast and back, and I can tell you that after a day on planes, nothing makes life better than a seamless hotel experience.

Things it’s important for a hotel to have:

  1. Great WiFi

In my experience, a hotel with slow WiFi is nearly as bad as a hotel with no WiFi – or even worse. Free WiFi is a nice perk, but fast WiFi is far better. I wish more hotels would offer the option for paid WiFi over free, because most of the hotel WiFi systems are like watching snails try to build a pyramid. It makes trying to work while on the road far more difficult than it needs to be.

  1. Working USB charging ports

This is a big pet peeve of mine. Hotels put the built-in USB charging stations into their rooms, but I feel like half the time they don’t work. I’m not sure if that’s because someone tried to charge something that was too high voltage or what, but I end up having to unplug the alarm clock and plug in my phone by the bed. And I know a number of people who have left their chargers behind in a distant city because of this issue.

  1. Great coffee

You know me, I like food and I’m a sucker for great coffee. Someday they’re going to name a latte after me and call it The Cronstedt. Sometimes when jetlag kicks in and I need that extra boost, on-site coffee will do the trick. However, nothing is more challenging than getting your day going with weak coffee. I bet if a smaller-scale local coffee shop partnered with a local hotel, it would make an impact.

These are just a few of my top insights on what makes an exceptional travel experience. Putting the pieces together with an attentive hand is what will make the difference between an exhausting, joyless trek and a relaxing, fun trip. What are some of your must-haves while traveling?

Best,

Jonathan Cronstedt

Photo credit: rusbase.com

465943213

Jonathan Cronstedt’s top 2015 content goals

Make this the year that you turn plans into profits

As we drive full speed ahead into the new year, there are a ton of challenges and exciting opportunities awaiting those of us in affiliate marketing. Empower Network’s got you covered with all the resources and tools you need to make 2015 your most successful year yet. To take full advantage, I think it’s important that you set goals and make a dynamic plan to achieve them.

One of the most critical areas where you need clear goals is with your content. To get you started, here’s a list of what I’m calling “Jonathan Cronstedt’s Top Content Goals for 2015.” Feel free to steal some of these as you whip your own list into shape.

Trendier headlines

Think about the last article you read online and why you decided to read it in the first place. You were probably attracted by an interesting headline, right? While the quality and readability of your content is essential, first you have to draw the reader in. Your headline is like the shiny object that makes the audience look your way, so it should be bright, smart and informative. Jonathan’s tip: “Don’t rush this step; take the time to develop great headlines.”

Take advantage of any useful technology

These days, it seems like if you don’t have something moving on your site, you may as well be standing still. Not too long ago, if you had videos or lots of photos on your site, they wound up hurting more than they helped because they took so long to load that prospects would click away. Now, tools like podcasts and YouTube, Instagram and Vine videos are almost expected, especially with today’s always-connected consumers. These tools actually give you an opening to further showcase your products, demonstrate how they work, upload satisfied-customer testimonials and apply a host of other great add-ons to your content. Jonathan’s advice: “Don’t be afraid to try a few of these technologies to find what works best for your business and your success.”

Value and excellence is the name of the game

No matter what product you’re promoting, you’ve got to keep your content up to the highest possible standards. You also need to have valuable information to offer. These factors are your best bet for increasing conversions and encouraging repeat visitors. Cronstedt’s recommendation: “Don’t forget to put yourself in your readers’ shoes; read your content the way your audience will to make sure it’s well-written and useful.”

Bump up your distribution

Even the best content is useless if no one sees it. Make this the year that you use every tactic at your disposal (the legal ones, of course) to create your best content distribution system. You’ll have to live and breathe likes, shares and remarketing so that all of this becomes second nature. Find the right platforms to reach more targeted segments and special interest groups. In this game, you need to make your content easily shareable across multiple devices. Jonathan’s suggestion: “Learn even more about social media and attend affiliate marketing events to find out how others might be doing it better than you.”

In the world of affiliate marketing, content, creativity and two-way conversations with your audience will define what we do in 2015.

Got any other goals on your radar? Hit me up in the comments section with your ideas.
Best,

Jonathan Cronstedt

Featured image credit: ThinkStock.com