Conferences are no longer just an excuse to get away from the office or family for a few days of goofing off and misbehaving. Sure, they are fun, but they are also designed for those who are focused on their future and driven to succeed. Conferences provide a terrific opportunity to grow businesses, giving attendees the ability to collect new ideas, stay on top of the latest trends, exchange information and re-energize for the next year.
In the world of affiliate marketing, attending conferences is crucial; the benefits far outweigh any concerns you may have about your lack of schmoozing skills, or time spent away from your computer.
No matter what field or industry you’re in, there is likely to be at least one conference a year that would prove helpful to you and your growing business. Perhaps you’ve seen the announcements and read the agendas but still don’t know if they’re worth the effort. Here are a few tips to help you get the maximum benefit and make the most of it:
- Map out your own schedule prior to the event. You may not be able to attend every planned event, but you can sit in on those that you feel would best help you achieve your individual goals. Most importantly, decide what you want to accomplish and make sure you have enough time to do it.
- Make an effort to personally meet key people who might help you advance your professional objectives. If you can get a list of attendees or vendors beforehand, that’s great. But even if you can’t, it is still possible to introduce yourself and make the right connections. After all, you might not get another chance to have all these people in one location.
- Come with a list of questions you want answered. In business, especially affiliate marketing and online endeavors, it’s easy to get a bit too comfortable in your own little bubble, but everyone needs new information and ideas in order to grow.
How Empower Network does it
This year, Empower Network has chosen Orlando, Florida, to corral our 5,000 attendees and affiliates for three days of training and business-building. Why did we choose Orlando? The event and the location cannot be missed. Orlando has much to offer for our conference, including supplemental incentives like area attractions, entertainment and dining options. We want our affiliates to better themselves and enjoy their time while attending these events, and Orlando is the perfect place to achieve both.
When most people think of Orlando, images of Sea World, Universal Studios or the Magic Kingdom typically come to mind. Now, you may have to add Empower Network to that list as we invade the city for our last quarterly conference in October 2014.
However, our event won’t be just hotel rooms, banquet halls and breakfast buffets. In addition to dynamic speakers and tools for leadership, we will also be donating time to a local charity.
Do you attend conferences and attain value from them, or do you believe they’re a waste of time? Let me know about your best and worst experiences. Maybe I’ll see you at the next conference.
Jonathan Cronstedt is the CEO of the Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.