As CEO of an affiliate marketing company, Jonathan Cronstedt offers resolutions for affiliate marketers
Well, we’ve come to the end of another year. This is the time when most people begin to reflect on the year gone by and promise themselves that they’ll make changes to improve their lives in the coming year. You know what I mean – those enthusiastic but often unfulfilled New Year’s resolutions.
That got me thinking. Instead of vowing to call your mother more often, stop procrastinating or lose weight, you might do your future self a bigger favor by deciding that 2015 is the year you’ll take the necessary steps to be an even better affiliate marketer. Below are some of the things I’ve put on my list. You may want to adopt one or more of them as your own resolutions.
Establishing primary affiliate marketing objectives
I’ve found that when you constantly jump around from task to task, you actually get very little done. It’s better to work smarter, not harder, which is one way you can achieve the work/life balance that’s so important to Empower Network and its members.
Decide on your top two or three priorities and make a commitment to improve. For example, maybe you’re striving to gain more followers. If so, maybe for 2015 you can find new ways to promote your content or attend more affiliate events to gather ideas and learn from others.
On the other hand, you may be doing well attracting customers but need to turn more of those website visits to conversions for your product. With this goal, it might be helpful to employ new strategies. You may want to take a hard look at your site, evaluate what’s working and use trial and error to make adjustments.
Setting realistic goals and sticking to them
Of course, it would be great to increase your conversions by 200 percent, but that’s probably not doable in the next few months. And let’s face it, when you make resolutions and don’t see progress quickly, that’s when you’re the most tempted to throw in the towel.
Instead, a more practical target could be increasing by 30 percent each month, which will still get your numbers to 200 percent and above, but with a decidedly more sensible strategy. Try tracking your successes over the past year to determine any spikes in performance, or take better advantage of trending searches and hashtags to promote your product.
Gaining a better understanding of affiliate marketing and related issues
There’s a lot going on in this industry and it’s changing all the time. From Federal Trade Commission rules and varying tax laws being implemented by several states, there’s a lot to remember. However, it’s something you can’t let slide because getting on the wrong side of these issues can spell disaster for your business.
Additionally, some of these changes, such as new technology and the way brands are using social media platforms, may mean significant growth for our industry, and you want to be poised to take advantage of these opportunities. I know I do.
No matter what your goals are, Empower Network has the right tools and the assistance to help you achieve them. So, what will you put on your affiliate marketing New Year’s resolution list? I can’t wait to hear your ideas about how to make your affiliate marketing experience better in 2015.
Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.
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