Day 1: Jonathan Cronstedt Blogging Challenge

Jonathan Cronstedt kicks of Empower Network’s 21 day blogging challenge

During week one of the Empower Network blogging challenge we are called to blog about our passions. A passion for me, Jonathan Cronstedt, is reading. You can learn so much from a book and by sharing your reading experience with others. Through my passion I wanted to share with you about a book that impacted me.

I recently read Essentialism by Greg McKeown, you can read some of my thoughts in my blog below or listen to my views on YouTube: https://www.youtube.com/watch?v=0ypiKjCU9BU&feature=youtu.be

The book is based on the quote from Dieter Rams “Less, but better.” This quote serves to show how sometimes doing less or removing things is better overall.

There are two types of people the non-essentialist and the essentialist. They think, act and receive differently.


The non-essentialist thinks of “all things for all people” and views things as I have to do this or how can I fit everything in. The essentialist will pursue less but better tasks and views things as what I choose to do vs. what I have to do.


The non-essentialist takes an undisciplined pursuit of items, they say “yes” without thinking of the next steps while the essentialist is more disciplined in their pursuit of items that really matter.


This is where the payoff really is: As an essentialist you live a life that really matters because you feel in control and experience the joy of the journey. However, a non-essentialist is not satisfied with life because they take on too much work thus they suffer.

I’ve spent a lot of my life as a non-essentialist and reading this book really affected me. I know I’m asking myself, “Jonathan, what is truly essential and what drives my life?” I’m changing things professionally and personally to remove distractions.

Be the essentialist and improve your business by attending the Empower Network Revolution event in January. You can get more information here: http://empowernetwork.com/revolution

I hope you enjoy my blog and video. Please share your thoughts below.

-Jonathan Cronstedt


Featured image credit: ThinkStock.com

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