Why some affiliate marketers fail

I spend a lot of time traveling the country and extolling the incredible benefits of the affiliate marketing industry. As I do, there is always at least one person who asks, “If affiliate marketing is so great, why do so many affiliate marketers fail?”

Well, just like in every other industry, there are those who succeed and those who don’t. Of course, everyone knows of wildly ambitious entrepreneurs who broke the mold and found their own paths to riches. Still, to be successful in any field, there are some basic principles that you need to stick to, and those who don’t follow them are primed for failure.

Having the wrong ideas about affiliate marketing

Undoubtedly, affiliate marketing provides the best type of business model for entrepreneurs, and it is possible to be extremely successful in this field. However, it’s not a get-rich-quick scheme. Those who enter this industry believing they will make tons of money overnight are doomed to fail because they get disappointed and then give up too early or too easily.

If you view the field for its real potential, you will fare far better than those who see it as a lottery.

Not doing the work

You can’t build a house by laying the foundation but doing nothing else. The same goes for affiliate marketing. It’s not enough to just develop a website and hope that the money will magically appear. One of the greatest aspects of affiliate marketing is that you are in charge of your own destiny. The work you put in is equal to the success you achieve.

To be successful in affiliate marketing, you have to do your homework, work hard and take all necessary steps to grow your business.

Choosing the wrong industry

Whenever you’re faced with something you don’t want to do, most likely you procrastinate or try to hand it off to someone else; ultimately, you will not do your best work. On the other hand, when you find a job that you love, it can almost feel like you’re not working at all.

In the affiliate marketing field, there are literally hundreds of companies to choose from, and this might overwhelm some people. As a result, they might select a company based on its perceived money-making potential instead of finding something they’re already interested in and so passionate about that they want to help it thrive.

In order to succeed in affiliate marketing, it is crucial to conduct some research, ask questions and find a company that will be a good fit for your skills and lifestyle.

Not taking advantage of the tools available to help you succeed

Unlike some other industries, affiliate marketing comes with lots of tools and support to help you grow your business, like those Empower Network provides. They’re there for the taking, but you need to reach out and grab them. One good way (among many) to do this is to attend affiliate events to learn from and network with others.

At Empower Network, our members have access to and take advantage of the many tools we offer to help them develop their businesses and rise to the top of their industry while still maintaining a satisfying work/life balance.

What lessons have you learned from your affiliate marketing experiences? We’d love to learn from your best advice for success.


Jonathan Cronstedt

Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.


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