affiliate marketing

Jonathan Cronstedt on affiliate marketing and content

Tips for affiliate marketers to utilize

By now, most people understand how affiliate marketing works. Affiliate marketers are entrepreneurs who build businesses that help promote products and services and receive compensation for their efforts in driving website traffic.

However, I’ve noticed that many people misunderstand or underestimate the importance of providing the valuable content that makes all this possible. Successful affiliate marketers know that the best businesses are built from positive relationships. Empower Network offers the tools and assistance to help you because it’s crucial that you get this right.

The importance of content for affiliate marketing

Those who are most successful in this field are the ones who realize that affiliate marketing is a process. Unlike Field of Dreams, you can’t just build a website and hope that “they will come.” You have to work hard to gain a following of customers and earn their trust, which begins with content.

In order to get customers to your site and encourage repeat visits, you need to provide something they want, and to do this, you need to know what they want. How do you find out? Do your homework and engage your target audiences to collect helpful feedback and create a dialog.

It’s also crucial to know what words or phrases consumers are searching for when they’re in the decision-making or buying stage of the sales cycle and ensure that your website appears in those searches. And how do you do this? Provide valuable content – like informative articles, product reviews and expert advice – to establish yourself as an authority on the products you promote.

In other words, your content is the only thing that connects you to your target audiences. It’s the piece that will allow you to drive traffic and improve conversions.

So, there you have it. Develop great content and customers will beat a path to your website. Sounds easy, right?

The problem is this: Some people wouldn’t know great content if it jumped off the page and bit them. They believe you can fill your Web pages with any old gobbledygook, slap some banners around and voila: great content. Then they wonder why their businesses aren’t successful.

Even if you don’t consider yourself a professional writer, there are a number of ways you can make your content look good and stand out.

When creating content, ask yourself:

How does this information help my readers solve a problem in their lives? When conducting a search, prospects are typically trying to do just that, so your content must provide answers and solutions.

Does my headline grab their attention? The best way to determine this is to try to think like a customer and ask, “Would it grab my attention?”

Is it original? Plagiarism isn’t just a concern in high school English classes; there are also serious consequences for it in the affiliate marketing field. If your customers can find the same information somewhere else, then they will. You have to offer content and ideas that they can only get from you. Aside from disappointing your customers, imitative content might also earn you negative attention from Google Analytics, leading to a flag on your site.

Are there annoying, sloppy grammatical errors? When your audiences see poor writing quality in your content, it makes everything you write look suspect. If your writing is bad, they’re less likely to think your content will be any good.

What tips and advice do you use for developing remarkable content? I’d love to hear about your thoughts and ideas.


Jonathan Cronstedt

Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.

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