How to make your blog posts work for you

Jonathan Cronstedt shares some blogging fundamentals

As you may have noticed, blogging is something I enjoy doing, and I’m constantly looking out for sources of inspiration for my blog posts. I recently stumbled across a video that I know every blogger out there will benefit from watching.

HubSpot’s Fundamentals of Blogging video outlines a great deal of information about blogging, from how to generate remarkable content to resources to help you think of blog ideas. I’m going to summarize the key messages that I took away from the video in this post, and I encourage you to watch it afterward in order to get all you can from it.

Keys to remarkable blog content

Remarkable content is content worth talking about. Basically, if someone reads your post, will they want to share it? Are you saying something worth broadcasting to others? Does what you’re saying have value? You should always be able to answer these questions in the absolute affirmative when writing a blog post.

A couple of my favorite ideas on the list were:

  • Address one topic per blog post
  • Blog consistently and frequently

Addressing one topic per post helps keep your message clear. It’s essential that you answer the questions that lead readers to your blog in the first place and that you teach the readers exactly what you say you’re going to teach them.

And, as it turns out, staying focused also helps with SEO.

If anyone can understand feeling like there’s no time to blog, it’s me. As you can imagine, as CEO of Empower Network, I have a very hectic work schedule that allows only a very limited amount of time for much else. Still, I always make it a point to blog weekly. Blogging consistently and frequently brings in new readers, and that means a broader reach, more fans and greater influence. Daily blogging will have a positive effect on inbound return on investment.

Promote, promote, promote

There are several ways to get more eyes on your blog. One way is to promote your posts on different social media channels.

Personally, I promote my blog on my Facebook, Linkedin and Twitter accounts. It helps to bring readers to my blog and it allows others who enjoy what they see to easily share it on their own social media sites, as well.

The video is chock full of great tips for making the most out of your blog. Put them to good use, as they’ll help you to take your blog – and your business – to the next level.

What did you think of these tips? Did anything surprise you? Are there any other big ones you can think of?


Jonathan Cronstedt

Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.


Featured image credit: Thinkstock.com

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