Category Archives: Best Practices

Taking action: Reach your goals rapidly

Jonathan Cronstedt-approved action steps to success

I’m always on the hunt for terrific ideas that boost productivity and yield maximum results. I love seeing that “Jonathan Cronstedt, CEO” on my door at Empower Network, but you don’t get there without picking up a few tips and tricks along the way.

Recently, Empower Network’s own Lisa Torres, a 20-year network marketing veteran, offered some great insight on how to reach your professional goals. She uses income-producing action steps specifically customized to move her toward her goals every day.

Action steps may not work for everyone, and success can often depend on your own personal goals and commitment. But those who do perform action steps usually see a positive difference in their personal and professional lives. Lisa shared a few of her tactics that you can tailor to suit your own needs.

  • Stay active on social media. By updating your various platforms regularly and answering any questions people post, you stay connected to your audience.
  • Create and syndicate. Create videos and then write about the videos as blog content. Follow up by syndicating those posts across other social media.
  • Share your industry expertise. Set aside time each day to help others who are new to the business. You gain a deeper understanding of something when you teach it to someone else.

Along with implementing these actions in her daily life, Lisa also suggests two other activities that she’s found beneficial.

First, she recommends listening to audio recordings that are relevant to your business and actively taking notes – that means no kicking back and zoning out after you hit play. Later, review your notes and find ways to incorporate what you’ve learned into your business strategies.

The second tip Lisa provides is one that absolutely receives the Jonathan Cronstedt stamp of approval. Lisa recommends reading every single day. Any reading you do is beneficial, but choosing materials that focus on personal and professional development will strengthen your business acumen.

As I said earlier, you should customize action steps to fit your specific personal and professional goals. I’m confident that if you dedicate time every day to accomplishing these tasks, you’ll be on your way to reaching milestones you never thought possible.


Blogging strategies that get results

Jonathan Cronstedt offers tactics to increase Internet traffic

By far, the most frequently asked question I receive regarding blogging is how to generate more traffic. As we all know, the more traffic a website attracts, the higher it ranks on search engines. But what about when you’re new to blogging? You set up your site and post your first bit of content, and then you wait, hoping people will read it.

I’m pleased to offer some excellent advice from the founder of Empower Network, Dave Wood. He recently wrote about how to increase Internet traffic, speaking specifically to new bloggers. I’ve listed below some of his excellent strategies. If you follow these tactics, you can see results too.

Commenting on blogs

Begin by finding the most popular blogs in your niche and leaving comments with links to your blog posts. As you publish more of your own content, more people will view your blog and subscribe to your email list. They will also leave comments on your blog. A particularly insightful or controversial comment might bring more traffic to your blog.

Guest posting

By guest posting on another blog, you are able to tap into that blogger’s audience. Almost every blog in the Internet marketing/entrepreneur space allows guests to submit posts. If you submit a quality post, the blog owner will provide a link to your blog in the author resource box. This will drive traffic to your blog and perhaps generate new subscribers, eventually raising your search engine rankings.

Posting on forums

Most forums allow you to add a link in your signature (the little box that appears under your posts). By joining forums and posting regularly (with quality responses – not just to promote yourself), your blog will begin to receive traffic through the links on the forum.

Creating Web 2.0s

You can create quick content pages on any topic on free sites such as or that will often rank well in search engine results. Some visitors will click through to your blog from the links you place in that content. The links from these pages will also help increase your Google rankings.

Submitting articles

Article directories are sites that allow users to publish articles on their domains. They are similar to web 2.0s, but they only allow text content. Links from article directories are not nearly as valuable as they once were, but it’s still worth it to publish content a few times with the top article directories. Some directories worth submitting to are:


Video sharing

Video sites like YouTube rank really well in search engines.

When you create videos about your blog topics and upload them to YouTube, Google ranks them for relevant keywords and sends a small amount of traffic to your blog. Be sure to link your blog in the YouTube video description.

Social media and outreach

Share your blog posts across your own social media profiles like Facebook, Twitter and Instagram. I am frequently posting my content on the Jonathan Cronstedt Facebook fanpage and my Jonathan Cronstedt Twitter handle because I know that not everyone has a link to my blog.

Sharing content on social media creates a little traffic and shows that you’re actively running your blog.

Many popular blogs keep track of who is mentioning them. By linking to a few relevant blogs in your niche, you’ll often get the blog owners’ attention. They will visit your post and will often share it or mention you in posts of their own. This creates a reciprocal link. I recently linked to a few of Neil Patel’s blog posts to share his insight with you.

Uploading presentations to SlideShare

Turn your blog posts into short slide presentations and upload them to a host like SlideShare. Sites like SlideShare receive significant traffic.

Another tip? Include links to your blog within the slides or the descriptions of each upload. The presentations should send you some traffic.

Submitting to syndication communities

Share your blog posts through a syndication community and you’ll create some traffic (but keep in mind that some charge a fee). This strategy works best if you submit truly engaging, interesting content. Examples of these communities are:

  • Blog Engage
  • TribePro
  • BizSugar
  • Triberr

These are terrific strategies that anyone can use to generate traffic to a blog. When used in the right way, they can increase traffic quickly.

Be committed and consistent, and you’ll be surprised just how quickly you get results. How do you get results? Let me know in the comments below.

Jonathan Cronstedt


Engineering your success

Jonathan Cronstedt celebrates Empower Network’s successful affiliates

Empower Network recently highlighted some of its success stories, including that of Lawrence Tam. I wanted to share with you about him here, as well.

During the first ever Empower Network call, Lawrence Tam earned the distinction of being the No. 1 income earner, and it was at that moment that he realized how successful he could be at Empower Network.

After joining Empower Network in October 2011, Lawrence retired from his engineering career at the age of 33. He’s since created a personal motto for business and life, “engineering your success.”

If you ask Lawrence about the reasons for his success, he’ll tell you it’s because of his remarkable work ethic and strong desire to show his three kids that anything is possible. He likes to look at challenges as puzzles instead of roadblocks. He accepts that life will never be easy, but rather a collection of puzzles.

I’m a firm believer that to truly succeed, it’s important to understand that surrendering during times of difficulty will only prolong your journey to success. Lawrence is on board with me there. As he explains it, challenges are similar to puzzles because, though they can be stressful, there’s always a way to solve them.

There will always be difficulties, but there’s also always a way to persevere and get through those tough times. For Lawrence, working both a full- and part-time job, barely sleeping and repeating the cycle each day; being clueless about running a business; and dealing with people doubting his abilities were challenges he had to overcome in order to be successful.

One of the greatest things about Lawrence is his giving spirit. He and his wife believe they have been blessed with this business so that they can be a blessing to others. They’ve made big changes in their community by helping to build water wells, their church and a school in Uganda. They also sponsor multiple children in Asia and Central America, with whom their children enjoy regular correspondence.

Lawrence heads a team called “Team Project Mayhem,” made up of folks whom he describes as hard-working people who hit the leader boards and generate more income than he does. He guides his team by sharing his extensive knowledge and encourages them to develop and exercise their own creative styles.

I’d like to share Lawrence’s words of wisdom with you: “The moment you feel you have learned enough, it’s time to hang it up and get a job. Always be learning.”

Remember that constantly acquiring new knowledge is a clear indication that you’re growing. Learning from others’ mistakes and challenges as well as your own molds you into a much stronger and more successful individual. Just like Lawrence Tam, always use your growing knowledge to engineer your success and never give up when you face challenges.

Income results like Lawrence’s are not typical. Empower Network’s income disclosure is available here.


Jonathan Cronstedt


New year. Better Network.

Jonathan Cronstedt reflects on 2014 and goals for 2015 with Empower Network

“Celebrate more of what you want to see.”

A reflection on 2014

For me, as CEO of Empower Network, 2014 was a year for the books with the company, with which I marked my official first year. Just 3 years old, this software and Web marketing company is reaching new heights for its customers through improvements on the signature blogging platform.

Our blogging platform now offers faster results, easier navigation and more helpful support than ever before. These great tools save our members from having to deal with a lot of the everyday challenges that frustrate most business owners.

Seven members were added to the Millionaire’s Club, which recognizes those who earn more than $1 million. Each inductee receives a 14-karat gold ring with more than 80 diamonds, the Empower Network logo and the words “Millionaire’s Club.” Just note that what makes this club remarkable is that the results aren’t typical; you can check out the income disclosure here.

The new multilingual feature opens the door for greater growth into a global audience. How exciting is that? Just call me Jonathan Cronstedt, International Man of Business (not very mysterious, but it’s still got a good ring to it).

And through all of that, we still kept some very important home fires burning. Staying true to Empower Network’s core values, we made donations to Coalition for the Homeless of Central Florida and the Ronald McDonald House in Miami.

In short, 2014 was a year of results for Empower Network’s customers.

Goals for 2015

I’m super jazzed for 2015; it’s going to be a year to reach new heights. We all know that Empower Network’s main product is a blogging tool that helps its members use the Web to grow their businesses online. Well, in 2015, we’ll be focusing on the reinvention and innovation of our product line with our Formula products.

We’re working to provide a more linear progression and more powerful results for our customers. The idea is that these changes will spark more growth and domination in the organic content world in the new year.

2015 is a year for creating a better experience for our customers.

Join me and the rest of Empower Network in gearing up for the new year and celebrating more of what you want to see in 2015.


Jonathan Cronstedt


Inspiring you into action

Jonathan Cronstedt shares Empower Network success stories

Being the first woman and African American to reach a million dollars in commissions showed Empower Network’s Tracey Walker that anything is possible.

Since joining Empower Network in October 2011, she has found inspiration not only in her family, but in individuals who contact her seeking success and change. This led her to create her business/life mantra, “inspiring you into action,” which allows her to inspire those who inspire her.

“I don’t just want people to listen to what I’m saying and feel great; I want them to take that and let it pump them up into action,” said Walker.

Walker believes that she has become so successful because she was willing to work hard and realize that her timeline is not someone else’s timeline. When you focus on other people’s goals, you lose sight of your own. Walker learned to not measure herself against anyone else. She realized that she had to develop, be satisfied with her process, strive to do better than she did yesterday and remain focused on her own goals.

In order to be successful, you have to accept your challenges, work through them and move on. These processes are all very familiar to Walker. Experiencing foreclosure, repossession, losing her mom, divorce, bankruptcy and watching her business plummet made her much stronger and enabled her to keep going. She believed that she was destined to do something great and that belief served as one of her biggest inspirations.

When asked how Empower Network changed her life, Walker summed it up in only a few words: “My life is free.” With her fiance, Kelo, his three children and her 5-month-old son, Jasiah, Walker is now living the life she’s always desired.

Individuals like Walker show how important it is to remain focused on your dreams and understand that nothing is impossible. You have to find something or someone who motivates and inspires you and understand that obstacles will arise. However, whatever these obstacles may be, you still have to persevere.

Finding motivation and inspiration can be as easy as having sticky notes all over your office and home. Walker placed them all over her office and mirrors, writing affirmations such as “I am a million-dollar earner” on them. By doing this, she was not only focused and reminded every day of her accomplishments, but she was motivated and inspired to keep going.

No matter what you’re involved in, keep one thing in mind: Everyone can succeed. All you have to do is focus on your goal and persevere, just like Empower Network affiliate Tracey Walker.

Have you ever hit a wall in your goals and almost gave up, but persevered through it to find great rewards on the other side? What do you do to keep you going? Tell us all about it in the comments!


Jonathan Cronstedt

– Jonathan Cronstedt is the CEO of Empower Network, headquartered in Florida. He enjoys new technology, traveling and spending time with his wife.


reaching your goals

Jonathan Cronstedt says: Don’t give up, don’t give in

7 tips for achieving goals and following through with resolutions in 2015

With the dawn of the New Year, the age-old struggle we encounter every year resurfaces: the dreaded New Year’s resolution. For the most part, the New Year’s resolution involves dreaming up ambitious goals, trying to reach them and moderately succeeding for two days before failing miserably.

Had enough of that? How can we make 2015 the first year we put down the junk food, dust off our treadmills, take that next big business step, spend more time with our loved ones and actually accomplish our self-prescribed goals?

In this New Year, employ these seven tactics to make your 2015 goals 2015 realities:

1. Empower yourself. When considering your goals for the coming New Year, focus on one thing: empowering yourself. Focus your objectives on what will most enable you to help yourself, help others and, ultimately, have the strongest positive impact on your life personally and professionally. Create goals that will improve the quality of your life and positively affect the lives of those around you, and believe in yourself and your abilities to reach those goals.

2. Realize that you’re not Superman/Wonder Woman. Establishing a list of attainable goals should be the first thing you do when creating your list of goals for 2015. As you consider what positive changes would most affect your life, create ambitious – but attainable – goals. You can only do so much, and that’s all you can (and should) expect of yourself. Creating an unrealistic set of goals will destroy motivation to even attempt to accomplish anything. You’ll become discouraged when you can’t reach your goals without realizing that you’re not meeting them because they’re unrealistic. Instead of setting yourself up for failure, create reasonable goals that will increase your likelihood for success, and be confident that achieving those goals is probable.

3. Don’t beat yourself up. If you’re having trouble meeting your goals, don’t get down or quit trying. Re-evaluate the goals you’ve set for yourself and refocus your attention on what’s most important and what you’re most likely to attain. You’re not a failure until you stop trying.

4. Find an accountability partner. Asking someone to hold you accountable for following through with your goals will greatly increase your chances for success. Something in your psyche changes when you must answer to someone else; the sense that you have something to prove takes over and gives you the motivation necessary to meet your goals. Choose someone you trust and admire as your accountability partner.

5. Treat yourself. When you accomplish one of your goals, reward yourself. Positive reinforcement will give you the incentive you need to continue checking things off your list. Associating meeting a goal with a reward will motivate you to continue following through with achieving your goals. Taking a trip, enjoying a meal out or engaging in retail therapy can fuel your desire to reach your goals for more reasons than just accomplishing whatever the goal entails.

6. Cross it out. Find a way to tangibly eliminate achieved goals from your list. Writing your goals on balloons and merrily throwing darts to pop them once you reach the goals can be very cathartic, as can trashing sticky notes, erasing items off of a white board or simply crossing things off of your color-coded, overcrowded calendar. If you have the satisfaction of physically accounting for your accomplishments, you’ll want to continue meeting your goals.

7. Recognize the implications. Above all, consider how reaching your goals will improve your life and the lives of those around you. For each goal you create, write down a list of positive outcomes of achieving it. Visualizing the results of reaching your goals is a highly effective motivator.

As we get ready to ring in the New Year, engage yourself with these strategies and watch as 2015 becomes the year that your goals become realities.

These tips have always worked well for me when I really needed to get something done. Are there any I missed? What are some of your goals for 2015? How will you make sure you achieve them?


Jonathan Cronstedt

Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.

working during the holidays

Staying focused at the office during the holidays

Jonathan Cronstedt shares his tips on how to keep the holiday spirit from completely taking over

“Lack of direction, not lack of time, is the problem. We all have 24-hour days.”

–Zig Ziglar

With the passing of Thanksgiving, the holiday season is in full swing. From now until mid-January, I, like many, have a full calendar of events – not to mention the running list of all the people I need to shop for gifts for and all the traveling I’m going to be doing. It’s no wonder that many people feel overwhelmed this time of year and find it difficult to stay focused on their work.

Many people feel they don’t have enough time to complete tasks this time of year, but I happen to agree with Zig Ziglar. Our time frame hasn’t changed; it’s that with everything on our minds, we lose our direction and focus.

I’ve compiled a list of tips that will help you remain focused on your work and keep yourself headed in the right direction.

  • Clear your mind. Write down all of the lists you have floating around your mind. Put everything you need to remember on paper. Once those lists and items are no longer taking up mental space, it will be easier to focus on your work-related tasks.
  • Make priorities. Prioritize according to your deadlines. This is an especially crucial step if you plan on taking time for a vacation. You want to be sure you don’t have any loose ends hanging while you’re out of the office.
  • Don’t overbook yourself. Allow yourself to say no to an invitation. Don’t feel guilty if you aren’t able (or willing) to attend everything. It’s vital you have time to recharge yourself.
  • Take care of yourself physically. Don’t skip your time at the gym! Not only is it a good habit to maintain, but spending time at the gym is a great stress reliever.
  • Avoid multitasking. Don’t try to start your holiday shopping on your lunch break. It will only leave you more stressed out and frazzled.

When all else fails, don’t be afraid to allow your mind to wander for a few minutes. Give yourself five minutes to think about something other than work. Let your mind wander over your to-do list or to an event you’re looking foward to. Once your five minutes are up, put it out of your mind and move on with your work day.

The most important thing to remember is what the holiday season is all about: spending time with those most important to you, being thankful for what you have and giving to those less fortunate.

What’s your favorite way to keep your focus during the busy times?


Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.

internet marketer mistakes

Top 12 mistakes unsuccessful network marketers make

People ask me all the time what makes a successful affiliate marketer. Unfortunately, many times, it’s those who fail that seem to get the most attention, and that’s not the type of publicity you want.

So here are the top 12 most common mistakes that unsuccessful marketers make. Thankfully, anyone can avoid these errors. Use this guide to ensure that you don’t fall into these same traps.

1. Focusing on opportunity first, instead of product

Many affiliate marketers – especially those who are new to the field – get so caught up in the idea of making a quick buck that they forget about the actual product that will help them make money. The fact is that if you don’t have a great product that satisfies a need for your target audience, those dollars won’t ever roll in.

Frankly, no one should think of the field of affiliate marketing as a get-rich-quick outfit. Empower Network helps by providing the tools you need to be successful, but you still need to work hard and stay focused to grow your business.

2. Sending out mass emails to solicit sales

Of course, most of us know the basics of staying out of trouble when it comes to emails, like not sending bulk messages to a purchased list. But there are still a ton of subtle mistakes that could land you in hot water. In some instances, these errors could lead to your emails being considered as spam and, in extreme cases, could expose you to lawsuits. That’s a business-killing mistake no one wants.

Make sure you’re aware of all the rules when it comes to sending emails, like always including a physical mailing address in the footer and not using the word “free” in the subject line. Those who ignore these rules never succeed.

If your product is good and your business ethics are sound, you’ll have a successful company and won’t need to resort to such tactics. It’s always best to do your homework, know your audience and use more targeted methods to achieve success.

3. Spamming people on social media

First of all, let me state clearly, once and for all, that this never works. Those who do this are exceptionally annoying in the short term and serve to give the entire field of network marketing a black eye in the long run.

There are far better ways to engage customers on social media than bombarding them with information they don’t want, didn’t request and don’t need. Leverage social media as the helpful tool it can be by figuring out the best ways to connect and interact with your target audience on the various platforms.

4. Highlighting the features of the product, not the benefits

You probably know people who talk about themselves incessantly, seemingly without even taking a breath. That’s what it’s like when you go on and on about the wonderful features of your product without highlighting how it will benefit your customers.

Today’s consumer wants to know how your product will affect them and make their lives better. In addition, don’t be afraid to discuss both the strengths and weak points of your product. Not every product will work for every person. Acknowledging this will increase your credibility and trustworthiness among customers and prospects.

Knowing what your customers want or need takes research and effort. If you’re unable to do that, they probably won’t purchase whatever you’re selling, no matter how many bells and whistles it has.

5. Neglecting to do the homework

No matter what field of business you choose, it’s absolutely imperative that you understand your market. That means knowing your target audience, having a thorough grasp on your product and staying aware of the competition. You also need to keep up on trends and tools that can help make your business grow.

Affiliate marketers who fail to do their homework find themselves constantly behind the curve and eventually out of business. This is one of the main reasons why some affiliate marketers are unsuccessful.

6. High-pressure selling techniques

When was the last time you bought a product just because the salesperson was pushy? Most people are much more likely to walk away without buying anything in that situation.

Online shoppers have proven particularly unforgiving when it comes to high-pressure sales techniques; it’s too easy for them to simply click away from the site.

Those who are most successful in the field of affiliate marketing realize that if their products fulfill a need or solve a problem for consumers, and it’s easy for the consumers to find those products, they will. The trick is being in the right place at the right time when the prospective customer is ready to make a purchase. At Empower Network, we show you how to optimize your website and business to make it happen.

7. Failure to stay focused

Many people still have the wrong impression of affiliate marketing and make costly mistakes because of these misperceptions. For example, some believe that you can simply set up your site and then do nothing else.

To be successful, you need to think of affiliate marketing like any other business. You have to constantly stay focused on how to make it better. That means research, planning, measurement and adjustments to ensure that you’re keeping customers happy and providing value. Soliciting feedback can help you figure out what’s working and what isn’t. Frequent communication and customer engagement should give you an idea about what to tweak and what to avoid.

Affiliate marketers who aren’t vigilant about their businesses are doomed to fail. Half-hearted attempts and unclear strategies lead to unsuccessful businesses. But if you’re committed to your success, Empower Network can help with proven tools that will guide you on your journey.

8. Forgetting the importance of relationships

No man (or woman) is an island; we can’t do it all alone. You could try, but it wouldn’t be much fun. Not only that, but the relationships you build along the way are actually crucial to your success.

Some affiliate marketers get so focused on developing their businesses that they forget to cultivate the customers on which their companies are based. Building relationships with customers is a critical part of doing business today.

These days, consumers expect more from the companies they do business with, even online. They want to know that the company is trustworthy and will add value to their lives. Competition is so fierce that either you comply or you forego success and are forgotten yourself.

There are many tools to help you engage with customers, like informative blogs, social media posts and detailed reviews. Keeping clients happy and making sure that they always have a good feeling about your product is just the tip of the iceberg.

It’s also a good idea to maintain relationships with your fellow affiliate marketers. You never know when a casual conversation or networking event will create a spark that you can use to grow your own business. At Empower Network, we offer events throughout the year for our members to come together for brainstorming, barn raising and energy boosting because, yes, it’s important.

9. Dishonesty

Some do this by making false claims, overstating the benefits of their products or posting fake reviews they didn’t earn. Others may tell outright lies about their products or those of competitors.

Savvy consumers always see through these lies, no matter how small, so don’t do it. While you might fool a few and make a couple of sales, what you lose in terms of trust and credibility is never worth the price. Thanks to social media, word-of-mouth reviews can now go viral and global in an instant. That’s great if the feedback is good, but it can destroy your business if the review is bad.

Billionaire businessman Warren Buffet once said, “It can take a lifetime to build a reputation and five minutes to ruin it,” and never has that been more accurate than it is today. Once you’ve lost consumer trust, it’s practically impossible to get it back.

If you’ve chosen a good product, promoting it will only take hard work, not untruths. Lies are the lazy way out.

10. Selecting the wrong product

Have you ever had a job you hated? We’ve all had at least one job that wasn’t a good fit, where it’s a struggle to get out of bed, knowing that a huge chunk of the day is going to be lousy. No matter what reason you had for disliking the job, you were probably unmotivated and ineffective in that position.

The best jobs are those you would do even if you didn’t get paid. Like the saying goes, if you love your job, you’ll never work a day in your life.

You also have to make sure that the company you choose is a good one. A bit of research will answer questions like whether it has a good customer service model and a viable, quality product. It’s also important to beware of cons and scams, like being required to pay expensive fees just to get started. These kinds of operations never pan out.

In affiliate marketing, it’s crucial that you find a product you’re passionate about and want to promote long-term. Those who don’t will feel stuck and unhappy, leading to an unsuccessful business. At Empower Network, we believe in striking the right work and life balance so that our members can do their best and achieve their dreams. It all starts with finding the right product.

11. Choosing too many products

Multitasking has become the million-dollar word in business today. Still, study after study has shown that it doesn’t really work. You always end up concentrating more on one thing and sacrificing the others in the process. In the end, the more you try to get done, the less you actually accomplish. The same principle applies to affiliate marketing.

Some people think that if you have a few fish in many barrels, you have more chances to be successful. In reality, you’ll spend most of your time trying to corral all those little fish, making you tired and unproductive. If you do this,you’ll be working harder than you need to, leaving you unfulfilled and unhappy with your work-life balance.

They say that a jack of all trades is a master of none. You will fare much better if you select one product and focus on making it the go-to item for your customers and prospects.

After a while, once you’ve perfected a successful technique, you can think about including other products, but it’s important to go slowly and never bite off more than you can chew. Whatever you choose, make sure you proceed with your overall goals in mind and don’t lose sight of the strategic plan you’ve made for your life.

12. Impatience

As I’ve stated time and again, affiliate marketing is not a lottery. You have to work hard and use the tools available, like those Empower Network provides, to grow your business and make it a success.

But there are always those who seem to think this sentiment doesn’t apply to them – that they’re the exception to the rule and will make money quickly and easily. As a result, they run around with no real plan and are apt to make impatient, rash decisions in the pursuit of a quick buck. This leads to a big letdown when they discover the truth for themselves.

The most unsuccessful affiliate marketers are the ones who don’t take the time and effort to make their businesses sustainable and profitable. Perhaps the saddest part is that they’ll never know how terrific their businesses might have been.

Ultimately, you can learn a lot from the mistakes (and successes) of other affiliate marketers. A willingness to learn and an open-minded attitude will help you succeed. Using the tools Empower Network provides will take you even further.

Did I miss any mistakes? What errors make up your list of things to avoid? I look forward to learning from you.


Jonathan Cronstedt


Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.


empower network successful affiliates

Jonathan Cronstedt gives top 10 things you must do to be a successful affiliate

It’s a question I hear time and again: What makes a successful affiliate marketer?

I have often said that the field of affiliate marketing brings out the best entrepreneurial spirit in our members. With Empower Network, it’s possible to have a great life and a wonderful, satisfying career – as long as you’re willing to work hard. Here are what I believe to be the top qualities of successful affiliate marketers.

1. Be clear about what you want.

Most of us believe that we know exactly what we want. Often, it’s not until we actually take the time to write down a list of priorities, the goals we want to achieve and how close we are to making them a reality that things become clear.

To make it even more helpful, break your lists down and categorize them. For example, you can separate long-term and short-term goals, and life goals versus professional goals.

2. Plan, plan and plan some more.

Planning for your success is more than just a well-worn business phrase or something for you to say you are doing when there’s really nothing happening. It provides a useful method to better organize your thoughts and demonstrate that you are steadfast in achieving your goals.

Map out your path and envision various scenarios as well as how you will overcome obstacles. This way, no matter what’s waiting around the corner, you will be better prepared and know that you’re equipped to handle it.

Jumping into the water and flailing around until you find something to hold onto or waiting for rescue does not constitute a plan. Even the most profitable, so-called “overnight” success has to start with an idea combined with a way to execute it. Empower Network can show you how to work your plan, use it to conquer the affiliate marketing field and lead to your ultimate victory.

3. Do your homework.

It’s important to find out if affiliate marketing is the career for you before you fully commit. The field can be very competitive but there is help available. You should talk to some of the current members of Empower Network to learn about what they actually do and how they spend their days. The best way to do this is to attend the live events to experience the culture of the field.

Once you decide that it’s what you want, the next crucial step is to narrow things down and locate a company that’s doing something you think you’ll enjoy. That old saying, “If you work in a job you love, you’ll never work a day in your life,” is absolutely true.

It is difficult, if not impossible, to become great doing something you hate. Just think about this: If you awaken every morning dreading your day and the way you have to spend it, how much effort or passion are you really going to put into make your company the best it can be?

To find the right external opportunity, you should start by looking internally.Figure out your own worldview as well as the personal goals you want to achieve, then find a company that most closely matches your ideals.

You can also research the various tools available for affiliate marketers to make your job easier. There are numerous online resources which can prove helpful as long as you know how to use them properly, and Empower Network will guide you in the right direction.

Pledge to become the best affiliate marketer you can. This includes knowing as much as possible about your target audiences, doing research on your market and creating a strategy. Then, you can be happy doing something you love each day while you work to improve your financial well-being.

4. Find inspiration.

Connect with others in the field through Empower Network events and resources. Read books that provide motivation and guidance for your journey. I highly recommend How to Get Rich by Felix Dennis, The Millionaire Fastlane by MJ DeMarco, Think and Grow Rich by Napoleon Hill, Leading an Inspired Life by Jim Rohn and, of course, the Bible.

In addition, remember that your best inspiration is you. Trust your instincts and blaze your own trail. Tell yourself every day that those who told you that you couldn’t were wrong.

Surround yourself with people whose love and support will give you that extra boost we all require for true success. At Empower Network, we encourage our members to find that ideal work-life balance which is so critical in helping to achieve goals.

Whatever inspires you, make sure you have plenty of it on hand to help you push through the rough times. Swallow that hot, steaming cup of self-confidence and be everything you’ve always wanted to be.

5. Be tenacious and persistent.

The field of affiliate marketing is full of those who start out with fire and excitement only to quickly crash and burn. You don’t want to be one of them.

Many newcomers to the field fail or give up, often because they lack the tools and resources necessary to become great. Others may fall into the opposite trap, collecting mountains of books, courses, software programs and information and listening to people from all sides, rapidly becoming overwhelmed and losing focus. These mistakes can be costly and destroy your career before it has a chance to get off the ground.

It takes both time and effort to succeed in affiliate marketing. In addition, you need to possess a healthy level of tenacity to maintain the same energy and drive that you have when things are good, even when your business is in a slow period. It’s easy to think about throwing in the towel during these times, but a positive, persistent attitude will help get you through it.

At Empower Network, we help entrepreneurs like you handle the challenges of affiliate marketing, such as payroll and technical issues, that can zap your energy and distract you from your focus. If you resolve not to give up, we won’t, either.

This will free up some time to concentrate on other tasks to improve your business, such as engaging with your customers, developing special offers or promotions and using all the tools at your disposal to grow your company.

6. Maintain a willingness to learn.

We all know a few know-it-alls. They believe they have studied all that there is to know about a subject and refuse to accept that others may have something to contribute to their vast knowledge. These people are no fun. Worst of all, they sometimes have incorrect information that they insist on sharing with everyone else, actually spreading damage and doing more harm than good to their area of “expertise.”

In affiliate marketing, there is much to learn, and having a pigheaded attitude will get you nowhere. Additionally, you must pace yourself. You can’t expect to become an expert in a day and get rich tomorrow.

Without the right help, networking and training, you might feel as if you’re trapped in a maze, not knowing which way to turn to get to the other side. Empower Network offers web software, marketing and leadership tools for start-up, home-based, small and medium businesses. This helps to ensure your business is moving in the right direction.

7. Gain the ability to understand your customers.

In any kind of business, but especially affiliate marketing, it is critical to develop a perception of and appreciation for your customers and their needs. While you are working to explain your product, remember to highlight the benefits instead of the features. In other words, it should be all about how your product answers a need or solves a problem for your customers.

You must learn your market, why consumers purchase the way they do, and where your company and product fit in. This is important when it comes to establishing trust, turning needs into leads and creating super fans for your product.

Consumers today expect companies and brands to add value to their lives and to explain how they’re doing it. Some tactics in this area can include blogging and demonstrations of your social responsibility. Empower Network’s signature product is a viral blogging system geared toward helping its affiliates use the Internet to grow their businesses online. It leads them from disenfranchisement through to full self-empowerment.

Above all, keep in mind that customers are human beings. On the other side of those email blasts and online orders are real people who need to feel valued and respected in order to keep doing business with you. Even in business-to-business companies, there is still an actual person making the purchasing decisions. Your customer service must be handled with professionalism, diplomacy and maybe a bit of humor to get the job done.

8. Remember that you are your brand.

You are your biggest brand ambassador. As such, you are representing it all the time. From the moment of your first contact to repeat sales, your customers must feel your confidence in your product.

It’s not enough to think that as long as you have a sound product, the branding will take care of itself. You must work at it through promoting, selling and living it every day.

9. Exhibit patience and discipline.

The field of affiliate marketing is rife with those who dive in seeking overnight success, only to have their dreams dashed and their businesses fail due to a failure to realize that success in this realm takes hard work. If you have the misconception that affiliate marketing is equivalent to hitting the lottery, perhaps it’s not for you.

As you become more involved with the affiliate marketing culture and Empower Network, you will probably find it enjoyable and that it offers a level of freedom unheard of in other organizations. However, you should not mistake this feeling of independence and openness with easy work.

It will take time, patience and discipline to stay the course and become successful. Yes, there’s that word you heard over and over while growing up from teachers, parents and coaches, stressing that having discipline can mean the difference between making your goals or missing the mark. Well, I’m here to tell you that it’s just as important in affiliate marketing.

Don’t be swayed by all the get-rich-quick rumors and deceptive gimmicks you find online. Especially when working online, it’s easy to feel like you can slack off and wait for the orders to come pouring in. However, a little effort goes a long way, and if you compel yourself to do something every day with the goal of moving your business forward, it will only make you more successful.

10. Maintain an ever-mindful approach to business.

Affiliate marketing is not a field where you can put your plan into action and then walk away, expecting things to take care of themselves. While Empower Network does provide the entrepreneurs on our team with the tools to grow, there is still much work to be done on the part of the business owner.

You must stay on top of trends and ahead of the competition. It’s also essential that you keep an eye on the market, be aware of where your competitors might be lacking and seize opportunities to gain and retain customers. To do this, you have to be mindful of changes in the industry so that you can adapt and adjust if necessary.

Even when there are unexpected bumps along the way, if you’ve done your homework and kept your customers in mind at all times, you will be able to remain calm and weather the storm. Empower Network will be there to assist you along the way.

Do you use other tactics on your way to being a great affiliate marketer? I’d love to hear about any ideas I may have missed.


Jonathan Cronstedt

Jonathan Cronstedt is the CEO of a leading affiliate marketing and direct sales company,  Empower Network, LLC.  With the products and services available through Empower Network, the company is helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan is a car enthusiast who enjoys traveling and spending time with his wife and puppy.


jonathan cronstedt

How do you start a business relationship or meeting with people you’ve never met before?

Some people view small-talking women as Chatty Cathy’s and dismiss them. For some people, small talk can be one of the most difficult things to master in any setting, bringing on fear-induced sweats. Since initial small talk comes from first-time meetings, these situations can make people seem short, uninterested or unapproachable. Often it’s because people don’t know how to act in certain situations.

Through the years, I’ve met people who come across as cold and distant and others who share far more information than is deemed as small talk.

I began pondering the differences after reading a Wall Street Journal blog about a recent study on small talk in men and women in a business negotiation setting. The study and paper by co-authors at the University of Munich, American University’s Kogod School of Business and Technical University of Munich accumulated reactions from more than 170 individuals to transcripts of a negotiation scenario. Those involved read one of four different scenarios: a male negotiator who used small talk before starting the negotiation, a female negotiator who also used small talk and, lastly, transcripts where the negotiators began proceedings without chit-chat. The results were slightly unexpected, with men being more favored to gain the business or receive more from the other party.

The new study reminds me of a 2003 experiment that Sheryl Sandberg references in her book Lean In, regarding Heidi/Howard. A professor at Columbia Business School and one at New York University used a case study about a successful female (Heidi) venture capitalist. The professors changed the name between Heidi and Howard for the different groups and polled their students’ impressions of either persona. Based on the 2003 results, more people found Howard likable than Heidi. We see a similar situation with the current study.

Why is there such a discrepancy between genders when it comes to being assertive or even carrying on a conversation? Usually, I find that women have an easier time with small talk than men because women seem to be more eager to find common ground and relate to a person in order to create a more solid relationship. I urge women to continue to chat, and I urge men to engage, as well, because when men do it, it’s unexpected. Continue to seek and find the balance that allows for both men and women to succeed.

Jonathan Cronstedt is the CEO of Empower Network, an affiliate marketing, software and leadership training company. You can follow Jonathan on Twitter @thejcron.