Category Archives: Social Media

Without a great team, how successful can you really be?

Jonathan Cronstedt reveals an essential component to success

If you look closely at your accomplishments, whether personal or professional, you will likely see that your success was actually the result of a combined effort – your effort, certainly, but also that of others who influenced or motivated you. The truth is that it takes a team of individuals to achieve success. No one knows that better than me, and I’m always aware that I owe much of my success to my Empower Network team!

During a recent Empower Hour call, entrepreneur Rui Gabriel shared what he considers the secret to success: teamwork. If you take a look at today’s best companies, you’ll see that they all have one thing in common: Each is composed of a great team. Great teams are essential for the preservation of a business because they serve as a support system, provide additional insight, are always mindful of the end goal and will work diligently to achieve that goal.

During the call, Rui revealed that as a teen, he wanted to be a priest, so he went to live and study in a monastery in Italy. At the monastery, the monks adhered to an intensely strict order and never spoke.

One day, Rui was working in the garden when the shovel he was using suddenly broke. Not knowing what to do because he couldn’t speak to ask for another one, Rui looked around and wondered how to go about replacing his shovel. Within seconds, one of the monks came from across the field, gave him a new shovel, picked up the broken one and walked away.

What Rui realized at that moment was that everyone in the monastery was paying attention to each individual’s needs. They all took care of each other at all times.

He recognized that he could always count on someone to be there and support him because everyone on the team focused on not only the ultimate goal, but also the well-being of each team member.

I think Rui hit the nail on the head when he said, “Businesses come and go, but people remain.”

On your path to success, it’s important to remember that one of the most powerful and essential tools you can have is a great team of individuals. People who share common goals will work together for the greater good.

Ask yourself: Without team members who work together to achieve common goals, how successful can you and your business really be? One thing’s for sure: I know that there’s definitely a long line of names on the List of People Responsible for Jonathan Cronstedt’s Success.



How to be amazing and engaging on social media

Social media is an amazing place to be a social butterfly! It allows users to post details about their lives, meet new people and connect with some of their favorite brands. But for companies, it’s also a great way to provide informative and interesting content for their consumers, which is why it’s a powerful marketing tool in today’s digital world.

Companies that rock and excel at their social media efforts are the ones that are engaging and really reaching out to their targeted audiences to start conversations, whether it’s on Facebook, Twitter, Instagram or any other social media network. Every company’s goal is to engage with its customers, and each company might have a different approach that works. But if you’re scratching your head, wondering how to engage and be amazing with all your social media efforts, here are some handy tips to get you going:

1. Find out what your followers want and then give it to them. It’s one thing to provide your audiences with content, but it’s a totally different story to provide them with content that they actually want. And the only way to find out what they want is to ask them. Every once a while, ask your fans how you can improve your social media content so that it’s more appealing to them; then review all the feedback from Twitter, Facebook, etc. To make it even easier, set up a special hashtag for your company’s feedback initiative and ask your audience to use it to inform you of what you can do. Or, you could even make it a general company hashtag and monitor it to see what the general public, your competitors and your industry are all saying about you.

2. Ask questions. This is sort of like the previous tip, but instead of asking how to improve your brand, ask thoughtful and real questions to get your audience to converse with you. Just make sure you keep your questions open-ended and with a positive bent so that you get back positive answers. Also, make sure the questions pertain to your industry. Twitter is one of the best platforms for this kind of interaction.

3. Talk like a real person, not a robot. Be real with your audience and it’ll be real with you. So instead of being professional all the time and trying to sound like the company (although this is important, too), make sure you still talk like a human being who’s at the other end of the screen. Share employee introductions and behind-the-scenes stuff with your audiences so that they can see that you’re not just trying to make a sale. More than likely, you’ll get a lot of engagement with posts of this nature.

4. Share content. Although you’ll probably spend the majority of your social media efforts promoting your brand, every now and then, promote content from others, including influencers, bloggers and even other followers. For instance, on my Facebook page, you’ll see all sorts of content, from inspirational quotes to links to articles and videos I’ve found interesting or helpful. Heck, you could even go as far as sharing something your competitor did! It’ll make your audience feel as if your brand is part of a larger community.

Empower Network has a ton of resources available to help its members and affiliates succeed in their business endeavors across all sorts of platforms. What’s your favorite way to put social media to work for you and your business? Where and what was your most successful post?


Jonathan Cronstedt


Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.


Ice Bucket Challenge: Getting cold for ALS

A new craze is sweeping Facebook, Twitter, Instagram and other social media platforms. Even if you haven’t participated in the challenge, I’m sure you saw videos posted on social media. The “Ice Bucket Challenge” is an effort to raise money for The ALS Association. People from all over are challenging their friends, family and co-workers to pour ice water on themselves with a donation of $10 to The ALS Association. Those who don’t accept the challenge are supposed to donate $100 to the cause. Some people are even adding to their $10 donation by donating additional money to The ALS Association when the people they challenge also complete the challenge.

For those of you who don’t know, ALS, is also known as Lou Gehrig’s Disease, or amyotrophic lateral sclerosis is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. According to The ALS Association’s website there are approximately 5,600 people diagnosed with ALS in the United States each year and it can affect anyone. This is a lot of people that are directly impacted by the disease and doesn’t include the thousands of people indirectly impacted by knowing someone with the disease.

As of Tuesday, August 19 The ALS Association raised more than $22.9 million from previous and new donors, much of this can stem from the Ice Bucket Challenge. I, Jonathan Cronstedt, even participated in the Ice Bucket Challenge. It was cold, but well worth it.

Check out my video here. I even rocked my Empower Network shirt and I thank Kevin Knecht for nominating me for the challenge.

The Ice Bucket Challenge is a fun way to show others that you care and support a cause that, with research and money, seeks to create a world without ALS. Some videos are definitely entertaining like Chris Pratt’s video, which makes you want to think of the most creative way to dump ice water on your head.

Join in the fun on social media and by donating before another craze, which might be less beneficial to an organization, sweeps the social media realm.

Visit The ALS Association’s website for more information on ALS and to donate.

All the best,

Jonathan Cronstedt


As the CEO of Empower Network, Jonathan Cronstedt is a frequent traveler to meet with executives, affiliates and attend events on behalf of Empower Network, a leader in the affiliate marketing and direct sales world.


mistakes bloggers make, SEO

4 Mistakes Bloggers Make

Blogging seems easy at first. Hey, even kids have blogs. There is a big difference between personal blogging and blogging for business. It is crucial for business writers to understand what drives readers to their posts. Jonathan Cronstedt is the CEO of the Empower Network, a leading affiliate marketing and direct sales company. Today, he’s addressing four common mistakes bloggers make.

Q: What do bloggers want most?

A: Your attention.

Bottom line, what bloggers most desire is for their posts to be read. For a writer, it’s not only about SEO and traffic. Writers want their writing to be read, not just scanned. Even better yet, they hope to stumble upon the holy grail of blogging: comments. They write, rewrite, proofread, post, and wait. Despite the grandest of intentions, many of the most well-meaning bloggers innocently make 4 common mistakes. Luckily, these mistakes are easy to fix.

1. Leading with a bland title.

A title is typically a writer’s only chance to get a reader engaged. If a title is vague and nonspecific, a reader may not see what they will gain from taking the time to read the post. The best blog titles are numbered lists, how to’s, reasons why, lessons learned, a command, or a provocative question.

2. Crafting posts that are basically large blocks of text.

One large paragraph feels overwhelming to a reader. It tells them they are going to have to be seriously alert and attentive if they intend to digest the post. They may even have to start and restart reading to get their head in the game. Readers stay engaged with numbered lists and bullet points. Short, concise sentences. Succinct, compelling points.

3. Not writing for humans.

Many bloggers cave under the pressure of writing for search engines. While SEO is important, it should never be placed above good, conversational copy.  People read articles that will teach them to either prevent pain or gain pleasure. Too many keywords and somebody is hitting the back button.

4. Ending without a call to action.

Without a proper ending, readers click away and go about their day. They usually don’t comment unless they are asked about themselves or their experiences. They need a call to action, a personal question.

How does your blogging need to change?

Best, Jonathan Cronstedt