Category Archives: Technology

web marketing

The right tools can make all the difference

Web marketing is important for any business’ success. Every company that has an online presence implements Web marketing to promote its business, but many fail to reach the success their competitors manage. The only reason for this is that those companies don’t use the right Web marketing tools to achieve their goals. There are numerous tools available in the online business world, and it’s up to you to select the ones that correspond to your business needs. I’ve put together a quick overview guide below.

Web analytic tools

These tools help business owners analyze their websites’ performance and identify elements that aren’t meeting expectations. These tools provide the chance to fix any problems quickly and effectively.

Competitor analysis and research tools

These tools are like a detective kit for your website. They allow you to peek into what your competitors are doing to keep their sites at the top of the search results pages and can locate and automatically analyze their back links. They also provide statistical reports that allow you to compare information between different competitors. The type of software you use is very important in this case.

Ranking and reporting tools  

It’s undoubtedly useful to know how your website performs in search engine results. Ranking and reporting tools keep you informed and allow you to take necessary actions immediately. The software is designed to detect the website’s performance in both large and small search engines alike.

Traffic tools

When you’re not seeing the traffic you expect to your website or blog, you’re probably losing a lot of potential customers. Web traffic tools will tell you who you are getting. If the data tells you that your website is missing out on potential customers, you can take effective action, like making modifications to the product or service you offer through the website.

Don’t just barrel blindly into big changes, though; it’s important to get some degree of training so you can make the best use of these web marketing tools that are available to you. Empower Network offers a suite of tools and training aids to help its affiliates and members market their businesses online.

What tools and tips have proven most helpful to you in your Web marketing efforts?
Jonathan Cronstedt is the CEO of Empower Network, LLC. Empower Network is a leading affiliate marketing and direct sales company that’s helping tens of thousands enjoy the “Empowered Lifestyle.” Jonathan enjoys travel, spending time with his wife and red wine.

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Protect yourself from hackers

How to safeguard your information online

Internet security breaches have occurred more frequently over the past few years, and it looks like it has happened yet again. This time, the hack has compromised more than 500 million email addresses and more than 1.2 billion username and password combinations! This is being regarded as one of the biggest and most dangerous informational breaches of all time.

It’s about time you changed your passwords and adapted some of the better password formulation techniques to avoid falling prey to these mischief mongers. While using the same password across several different sites is undoubtedly easier to remember, it puts you at elevated risk of exposure when and if any of your online accounts are compromised.

This time, more than 420,000 websites and their databases have been compromised. So if you’ve been using the same password for your “fun” accounts as for your bank accounts, you’re now financially exposed to people who would be more than willing to help themselves to a slice out of your savings.

Your online security depends on you. If you are hoping to keep your accounts secure, you need to make a conscious effort toward this goal. Yes, they’re much easier for you to remember, but keeping simple passwords doesn’t protect your privacy. Here are a few tips to help you construct better passwords:

  1. Mix it up: Use a mix of letters – both upper- and lower-case – numbers and special symbols (if allowed). The more difficult it is to type, the more protected you will be from someone accessing your accounts.
  2. Switch it up: Change your passwords often. Old passwords tend to get compromised easily.
  3. Don’t make it easy: Use different passwords for different accounts. And don’t keep that password log online or on your computer/gadget! Use traditional methods for keeping your passwords straight. This means not only writing it down on a piece of paper but also keeping that piece of paper safe and secret!
  4. Here, sharing isn’t caring: Don’t share your passwords with anyone. You might just be courting account misuse by sharing this kind of information with your family and/or friends!
  5. Stay on top of it: Make sure you’re updated with the latest news. Know when and if an informational breach has occurred. Also, know what you can do to find out if your online privacy has been compromised. If you stay ignorant about the situation for too long, it might just be a bit too late by the time you finally figure it out on your own.

A Russian cyber mob is known to be involved with this data breach. Click here to find out more about this story.

Jonathan Cronstedt is the CEO of Empower Network, a leading affiliate marketing and direct sales company. Jonathan enjoys new technology, traveling, spending time with his wife and red wine.

kulcar, Jonathan Cronstedt

Technology for your car

Kulcar, Jonathan Cronstedt, Empower Network

Many people seek out the newest technology to help them complete their work, accomplish their goals and enhance their lives; I’m one of those people. When I hear about a new tech product, I’m always eager to learn more and share with others to get the word out. One of the newer products I’ve heard about is a car-cooling device for when your car is off and parked in a lot: Kulcar.

Cooling parked cars from the inside out
There are a lot of products on the market for vehicles, and many of them assist with keeping the heat or sun out of the car. An option for helping to keep the sun from beating down and heating up your vehicle’s interior is a shade for your windshield. However, that doesn’t help remove the heat from the car; you’re still left with a stifling oven, which isn’t fun, especially in the summer when you live in California or work in Florida like I do. I’ve found Kulcar to be a balance between sunshades and keeping your car in a covered lot.

Cooling cars off with solar power
While not as simple as unfolding a sunshade when you park your car, the solar-powered system is easy to install. Kulcar attaches to any car window that rolls up and down. The solar-powered fan brings the cooler outside air into the vehicle and ventilates the air already in there. Kulcar isn’t a permanent fixture, either, so you can remove it during those cooler winter months if you need to.

Rolling down your windows and blasting the air might be more convenient for you, but it definitely isn’t more comfortable for those sitting and waiting for the car to cool down, especially for those with dark leather seats. Kulcar maintains a reasonable temperature in your parked car while you’re not in it.

It should be noted that using Kulcar doesn’t mean you can leave pets or children in locked vehicles in the sun.

10-year warranty and sustainable energy
One of the exceptional things about this new technology is that it’s backed by a 10-year warranty and uses only 100-percent sustainable, renewable energy. You’re not only going to reduce the need to blast your air conditioning unit right away, but your car will maintain a cooler temperature throughout the day.

The Kulcar difference
This technology for your vehicle is available now for about $100. I’m really not sure why someone didn’t think of this sooner. Whether you live or work in the south or just can’t stand the stifling summer heat in your car, Kulcar might be the best option for you. For the price, it definitely doesn’t hurt to try it. I know I’m eager to get my hands on this technology!

What new technology are you excited about?
Jonathan Cronstedt is the CEO of Empower Network, a leading affiliate marketing and direct sales company. Jonathan enjoys new technology, traveling, spending time with his wife and red wine.