Blogging seems easy at first. Hey, even kids have blogs. There is a big difference between personal blogging and blogging for business. It is crucial for business writers to understand what drives readers to their posts. Jonathan Cronstedt is the CEO of the Empower Network, a leading affiliate marketing and direct sales company. Today, he’s addressing four common mistakes bloggers make.
Q: What do bloggers want most?
A: Your attention.
Bottom line, what bloggers most desire is for their posts to be read. For a writer, it’s not only about SEO and traffic. Writers want their writing to be read, not just scanned. Even better yet, they hope to stumble upon the holy grail of blogging: comments. They write, rewrite, proofread, post, and wait. Despite the grandest of intentions, many of the most well-meaning bloggers innocently make 4 common mistakes. Luckily, these mistakes are easy to fix.
1. Leading with a bland title.
A title is typically a writer’s only chance to get a reader engaged. If a title is vague and nonspecific, a reader may not see what they will gain from taking the time to read the post. The best blog titles are numbered lists, how to’s, reasons why, lessons learned, a command, or a provocative question.
2. Crafting posts that are basically large blocks of text.
One large paragraph feels overwhelming to a reader. It tells them they are going to have to be seriously alert and attentive if they intend to digest the post. They may even have to start and restart reading to get their head in the game. Readers stay engaged with numbered lists and bullet points. Short, concise sentences. Succinct, compelling points.
3. Not writing for humans.
Many bloggers cave under the pressure of writing for search engines. While SEO is important, it should never be placed above good, conversational copy. People read articles that will teach them to either prevent pain or gain pleasure. Too many keywords and somebody is hitting the back button.
4. Ending without a call to action.
Without a proper ending, readers click away and go about their day. They usually don’t comment unless they are asked about themselves or their experiences. They need a call to action, a personal question.
How does your blogging need to change?
Best, Jonathan Cronstedt