A new craze is sweeping Facebook, Twitter, Instagram and other social media platforms. Even if you haven’t participated in the challenge, I’m sure you saw videos posted on social media. The “Ice Bucket Challenge” is an effort to raise money for The ALS Association. People from all over are challenging their friends, family and co-workers to pour ice water on themselves with a donation of $10 to The ALS Association. Those who don’t accept the challenge are supposed to donate $100 to the cause. Some people are even adding to their $10 donation by donating additional money to The ALS Association when the people they challenge also complete the challenge.
For those of you who don’t know, ALS, is also known as Lou Gehrig’s Disease, or amyotrophic lateral sclerosis is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. According to The ALS Association’s website there are approximately 5,600 people diagnosed with ALS in the United States each year and it can affect anyone. This is a lot of people that are directly impacted by the disease and doesn’t include the thousands of people indirectly impacted by knowing someone with the disease.
As of Tuesday, August 19 The ALS Association raised more than $22.9 million from previous and new donors, much of this can stem from the Ice Bucket Challenge. I, Jonathan Cronstedt, even participated in the Ice Bucket Challenge. It was cold, but well worth it.
Check out my video here. I even rocked my Empower Network shirt and I thank Kevin Knecht for nominating me for the challenge.
The Ice Bucket Challenge is a fun way to show others that you care and support a cause that, with research and money, seeks to create a world without ALS. Some videos are definitely entertaining like Chris Pratt’s video, which makes you want to think of the most creative way to dump ice water on your head.
Join in the fun on social media and by donating before another craze, which might be less beneficial to an organization, sweeps the social media realm.
Visit The ALS Association’s website for more information on ALS and to donate. http://www.alsa.org
All the best,
As the CEO of Empower Network, Jonathan Cronstedt is a frequent traveler to meet with executives, affiliates and attend events on behalf of Empower Network, a leader in the affiliate marketing and direct sales world.